Churchill Gowns 

In early 2020 as the lockdown hit the UK, we were approached by Churchill Gowns to redesign their packaging for their sustainable gowns which were sent out in the mail.

Overview

It had become clear that graduation ceremonies would not be happening in person that year and Churchill were quick to flex their offer and launch a premium home graduation pack.

The team asked us to come up with some sustainable designs that made the graduate receiver feel special and were printed inside and out, something to be kept rather than thrown away.

Ellie Thatcher, now a graduate from BA Art Direction, Creative and Cultural Industries came up with some playful and colourful designs based around celebrations and personalisation in a short time frame, all whilst in lockdown.

The packs launched in summer 2020 and have been in use ever since.